Website facts, clearly structured
Structured Data Builder
Turn your website’s facts into JSON-LD for an organization, article or breadcrumb trail. Fill in the details, then copy or download the markup.
Organization details
Describe a business, brand or organization.
For your page
Your structured data
Add the facts from your website.
Your JSON-LD will appear here, ready to copy into the page or download.These links open testing tools. Your entered content is not sent automatically.
Put the markup to work
Add it to the page it describes.
Copy the HTML script into the page’s head or a supported custom-code field. Organization markup belongs on the homepage or an About page. Article and breadcrumb markup belong on the page they describe. If your CMS already adds this markup, update that entry to avoid conflicting details.
Use facts that match the visible page. For a CMS field that expects JSON alone, choose JSON only and omit the script tags. Test the finished page with Google’s Rich Results Test and the Schema.org Validator; correct markup does not guarantee a search feature or ranking.
Your entries stay in this browser tab and are cleared when you reload. Website and image URLs are checked for formatting, without opening them. The builder checks these templates and entered values; it does not perform a full Schema.org audit or verify what a search engine can access.
Organization guidance ↗ · Article guidance ↗ · Breadcrumb guidance ↗ · How these tools work