Plainview Web

Website facts, clearly structured

Structured Data Builder

Turn your website’s facts into structured data. Choose a website, service, organization, article or breadcrumb template, then copy or download the markup for your page.

Organization details

Describe a business, brand or organization.

Name or headline and page URL are required by this builder. Add other details when they are known and accurate.

A factual description that matches your website. Up to 2,000 characters.
One official profile per line, up to 10. Each should identify this same organization.

For your page

Your structured data

Add the facts from your website.

Your JSON-LD will appear here, ready to copy into the page or download.
Schema.org Validator ↗Google Rich Results Test ↗

These links open external tools and guidance. Your entered content is not sent automatically.

Put the markup to work

Add it to the page it describes.

Copy the HTML script into the page’s head or a supported custom-code field. WebSite markup belongs on the homepage; Organization markup belongs on the homepage or an About page. Service, article and breadcrumb markup belong on the page they describe. If your CMS already adds this markup, update that entry to avoid conflicting details.

Use facts that match the visible page. For a CMS field that expects JSON alone, choose JSON only and omit the script tags. Check markup with the Schema.org Validator, and use Google’s Rich Results Test for supported search features. Site names are not covered by that test. Correct markup does not guarantee a search feature or ranking.

Your entries stay in this browser tab and are cleared when you reload. Website and image URLs are checked for formatting, without opening them. The builder checks these templates and entered values; it does not perform a full Schema.org audit or verify what a search engine can access.

Site-name guidance ↗ · Service properties ↗ · Organization guidance ↗ · Article guidance ↗ · Breadcrumb guidance ↗ · How these tools work