Clear answers.
Useful next steps.

Give each important page a distinct, concise title, then write a description specific to what that URL offers. Treat both as inputs—not guaranteed search copy.

Match the title and description to the page’s real job. Use examples as starting points for home, service, product, category, location, and editorial pages—not as formulas.

Use a simple, descriptive, stable path with readable words, hyphens, and one casing convention. Necessary IDs and parameters can still belong.

Change an established address only for a clear need, then use a relevant direct redirect, update every internal signal, and monitor the move.

Start with ordinary search eligibility, useful original content, accurate representation, and first-party measurement. There is no special Google AI schema or guaranteed citation method.

SEO remains the documented foundation. AEO and GEO can organize answer-focused and generative-search work, but they are overlapping industry labels—not separate guaranteed ranking systems.