How to prepare a social sharing image and its metadata
Create a social sharing image, export Open Graph and X tags, publish the files and check the installed metadata with a fictional worked example.
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Ideas for a more useful web.
Notes on building useful websites, working with content, and getting more from everyday web tools.
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From page facts to JSON-LD
Build and check JSON-LD for a service page with a worked example, JSON and HTML downloads, installation steps and clear validation limits.
When your website needs a CMS, search and filters
Decide when a website needs a CMS, how to structure repeatable content, and what to plan for search, filters, editing and migration.
Before you print a QR code
Prepare a QR code for a flyer: choose a lasting link, add optional campaign tags, export sharp artwork and test the final printed layout.
How to clean a CSV file without losing data
Clean a CSV with a worked example: trim spaces, remove duplicate rows, keep leading-zero IDs, choose columns and check the exported file before importing it.
How to use UTM parameters to track campaign traffic
Plan consistent UTM links for email, social and partner promotions. Follow a worked example, download a campaign CSV and check what your reports mean.
What should a website contact form ask?
Choose useful contact form fields, avoid unnecessary questions and plan the follow-up with a worked example and the free Form & Intake Planner.
What is Plainview Web?
Meet Plainview Web: a studio for websites, forms, publishing platforms and useful web tools. Explore the approach, the work and where to start.