Campaigns & analytics

UTM Campaign Link Builder

Create campaign links for newsletters, ads and social posts. Build one link or prepare a whole batch from a CSV.

Existing page parameters and #sections are kept.
Start with a channel
Where the link is shared.
The channel bringing visitors.
One name for the whole promotion.
Optional campaign details
Distinguish buttons, placements or creatives.
A paid-search keyword, when relevant.
Your campaign’s reference ID.
The platform managing the campaign.

Ready to share

Add a destination and campaign details.

Your finished link will appear here, ready to copy or export.

No signup. Your destination is never opened by this tool.

Put your link to work

Keep campaign names consistent.

Use source for where a visitor comes from, medium for the channel, and campaign for the promotion. For example: newsletter, email, and autumn_launch. Capitalization matters, so reuse the same spelling across related links.

Use campaign links in emails, ads, and external promotions. Keep ordinary links between your own pages untagged. Avoid adding names, email addresses, or other personal information to a URL.

Links and CSV files are processed in this browser. The destination is not opened or tested. Tracking results depend on analytics being configured on the destination website; creating a link does not install it.

Google’s campaign URL guidance ↗ · How these tools work