Observable inputs, clear limits

Free SEO and search visibility tools.

Review titles, descriptions, URLs, headings, canonicals, and crawler directives before publishing. These free SEO tools help you prepare page details and understand the checks behind them.

Available now: 13 tools
Cost: Free to use

Available now

Explore SEO & Search Visibility tools.

Choose a tool to get started. Instructions and examples are included on each page.

HTML Metadata Inspector

Inspect page metadata and JSON-LD in supplied HTML, review source findings and export a report.

XML Sitemap Builder & Inspector

Build an XML sitemap from a URL list, or inspect a sitemap file for duplicates, date issues and common problems.

Redirect Map Builder & Checker

Plan URL changes, find duplicate rules, conflicts, loops and chains, and export your map or findings.

Structured Data Builder

Build JSON-LD for websites, services, organizations, articles and breadcrumbs with guided fields and ready-to-use downloads.

Title & Meta Preview

Preview your title, description, and URL in approximate search layouts.

URL Slug Analyzer

Check a URL slug for readability, casing, and separators.

Heading Structure Checker

Review heading order and spot empty headings or skipped levels.

Robots Meta Tag Builder

Build robots meta tags and check for conflicting directives.

Canonical URL Checker

Compare a page URL with its canonical target and prepare link markup.

Search Readiness Checklist

Review 18 questions about content, crawl access, and search eligibility.

llms.txt Generator

Draft and validate an experimental llms.txt map of selected public pages.

Robots.txt Builder & Validator

Draft robots.txt rules and simulate how they apply to a crawler and URL.